Storytelling
_{food for thought ...}

While food keeps our body fueled and running, thinking about where and what to eat becomes almost a daily chore when we lack an effective searching tool.

In order to search and gather key information before picking a restaurant, and to book a place, users are often required to juggle between different platforms. Information are scattered everywhere with the current search tools and food review platforms. Additionally, with the existing food review platforms, reviews are mostly restaurant-focused; hence it becomes difficult to see ratings for a specific dish.

In light of the above, this project aims to create an all-in-1 platform that helps users make dining decision more effectively and effortlessly. User-centred features are implemented to simplify the search process and enhance the general user flow.

Project Framework _. _{double-diamond process}

Design process_{. Exploring the potentials and desirability}

Primary Research: User Interviews Insights clustering

More Insights: Secondary Research & Usability Testing

Strategic Design Thinking

Search Guide Cards

‍^rationale:
a lot of the time we do not even know where to begin with the searching

^{strategic tool:}intuitive guide with 4 common scenarios

i. Comfort Food
ii. Work & Study
iii. Social
iv. Surprise Me

‍
^goal:decision-making made easy

i. Comfort Food - by personal appetitie / mood

^rationale:sometimes we overlook the emotional impact food bring us; and put practicality(with the easiest / closest options) before the ones which can potentially benefit our bodies physically and emotionally

^{strategic tool:}choose by appetite / mood

^goal:choose food specific to the body state and needs rather than just to fill the tummy; eventually for boosting the mood and energy; maintain a healthy body in the long run

ii. Work & Study - purpose driven
facilities/atmosphere > food

‍
^rationale^:when we need to find a place to work / study; more often than not things like good wifi and a quiet atmosphere are more crucial than the food the shop offers

^{strategic tool:}search by tags to personalize the criteria needed. show vacancy level to determine the available seats and loudness filter by location

^goal:show nearest options with all criteria met

iii. Social - planning a date / group gathering

^rationale:when it comes to a group gathering, from searching for the available options, sharing with friends to pick one that everyone agrees on, to finally deciding and book a table - the process could be time-consuming and exhausting

^{strategic tool:}flow: all-in-1
‍
search by top _____ recommendations location filter
show top results
send share link
confirm and book